Understanding CPM, CPC, and RPM: Beginner's Guide for Publishers
Everything you need to know about digital advertising rates so you can calculate your true publisher earnings accurately.
Understanding CPM, CPC, and RPM: Beginner's Guide for Publishers
Digital advertising terminology can often seem intimidating. Let's break it down simply:
1. What is CPM?
CPM stands for Cost Per Mille (Cost Per 1,000 Impressions). If your CPM rate is ₹100, you earn ₹100 for every 1,000 valid visits.
2. What is CPC?
CPC stands for Cost Per Click. Advertisers pay only when a user actively clicks on their advertisement.
3. What is RPM?
RPM stands for Revenue Per Mille (Total earnings per 1,000 page views).
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